With the Kingdom’s sports sector projected to contribute over $22 billion to the economy by 2030, and Saudi Arabia positioning itself as a global hub for major sporting events, the potential for Australian-Saudi partnerships in sports, infrastructure, and investment is greater than ever.
This event allowed delegates to gain valuable insights into ASBF’s role in the Kingdom while fostering meaningful business connections with key stakeholders driving Saudi Arabia’s sports transformation.
A special thank you to Gönül Serbest, Lamia Damerje, MDY, Todd Miller, and Mohsen El-Bahaie for their outstanding coordination in making this delegation a success.
We look forward to further strengthening ties between Australia and Saudi Arabia in sports, business, and investment, paving the way for exciting new collaborations.
