Future Event

April ASBF Webinar Featuring H.E Mark Donavan and Peter Holmes A Court


On a recent webinar hosted by the Australia-Saudi Business Forum (ASBF), H.E. Mark Donovan, the esteemed Australian Ambassador in Saudi Arabia, shared his expertise and insights on the captivating culture of Saudi Arabia, navigating the business landscape, and the abundance of opportunities available for businesses in the country. The webinar shed light on the potential for fruitful collaborations between Australia and Saudi Arabia, fostering stronger economic ties and cultural exchange. Let’s delve into the key highlights of H.E. Mark Donovan’s talk.

Understanding Saudi Arabian Culture – H.E. Mark Donovan emphasized the importance of understanding Saudi Arabian culture when engaging in business activities in the country. He highlighted the rich heritage, traditions that form the foundation of Saudi society.

Navigating the Saudi Business Landscape – H.E. Mark Donovan provided valuable insights into the Saudi business landscape. He discussed the country’s Vision 2030 initiative, which aims to diversify the economy and reduce dependence on oil. This diversification opens up vast opportunities for international businesses, particularly in sectors such as renewable energy, mining, infrastructure development, healthcare, vocational studies and tourism.

Opportunities for Australian Businesses – During the webinar, H.E. Mark Donovan highlighted the enormous potential for Australian businesses to thrive in Saudi Arabia. He outlined the competitive advantages that Australian companies possess in sectors like agriculture, mining, education, and technology. He encouraged Australian entrepreneurs to explore partnerships, joint ventures, and investment opportunities in Saudi Arabia, leveraging the strong bilateral relationship between the two countries.

Mark advised businesses to seek assistance from relevant organisations, such as the ASBF, in navigating the Saudi market effectively and leveraging their networks for successful market entry.


Peter Holmes a Court, a prominent Australian businessman and entrepreneur, managing partner at Spero Agency recently participated in an ASBF webinar, where he shared his experiences and observations from his recent visit to Saudi Arabia. During the webinar, he discussed the Kingdom’s dynamic business landscape and offered valuable insights to Australian businesses interested in exploring opportunities in Saudi Arabia. Peter gave us his perspectives on his visit and highlight the key takeaways he shared with the Australian business community.

Exploring Saudi Arabia – Peter Holmes a Court’s recent visit to Saudi Arabia provided him with a firsthand experience of the Kingdom’s transformative journey. He was impressed by the significant economic reforms and modernization initiatives undertaken by Saudi Arabia as part of its Vision 2030 plan. This ambitious plan aims to diversify the country’s economy and promote a vibrant entrepreneurial ecosystem.

Moreover, he urged Australian businesses to adopt a long-term perspective when approaching the Saudi market. Establishing a strong presence and nurturing relationships in the Kingdom require patience, persistence, and a commitment to building trust.