The Australian Saudi Business Council and Forum (ASBC/F) proudly supported ECAL, a leading Australian sports technology company, during a milestone moment in Riyadh.
Just two weeks after their initial visit to the Kingdom, ECAL signed a Memorandum of Understanding with Xplere at the World Football Summit—marking a significant advancement in Australian–Saudi collaboration within the sports and wellness industry.
This partnership reflects the dynamic opportunities emerging under Saudi Arabia’s Vision 2030, particularly in the Kingdom’s fast-evolving sports sector. By fostering technological innovation and cross-border collaboration, this MoU exemplifies the role of Australian expertise in shaping global sports solutions.
We extend our congratulations to ECAL and Xplere on this achievement and look forward to the positive impact this partnership will bring to both nations.
