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Victorian Sports Delegation Explores Opportunities in Saudi Arabia

ASBF Welcomes Victorian Sport Delegation to the Federation of Saudi Chambers
The Australian Saudi Business Council and Forum (ASBC/F) was pleased to host the Victorian Sports Delegation at the Federation of Saudi Chambers—a high-impact engagement aimed at deepening bilateral collaboration in the sports sector.
This event provided delegates with direct insights into ASBC/F’s role in the Kingdom and created an ideal platform to connect with leading Saudi stakeholders across the rapidly expanding sports economy. With Saudi Arabia’s sports sector projected to contribute over $22 billion to its economy by 2030 and the Kingdom emerging as a host for major global sporting events, the scope for commercial collaboration continues to grow.
We extend our sincere thanks to Gönül Serbest, Lamia Damerje, MDY, Todd Miller, and Mohsen El-Bahaie for their exceptional coordination and support in facilitating this strategic visit.
ASBC/F remains committed to unlocking opportunities for Australian businesses in Saudi Arabia