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ASBF Facilitates Landmark MoU Between ECAL and Saudi Sports Industry

We are thrilled to announce the signing of a comprehensive Memorandum of Understanding (MoU) with ECAL at the World Football Summit—a game-changing partnership set to revolutionise sports fan engagement in Saudi Arabia and the broader GCC region.

As the world’s leading calendar marketing platform, ECAL powers engagement for some of the biggest names in sports, including The Premier League and the NBA, delivering an unmatched 10x growth in audience interaction. This collaboration will introduce cutting-edge solutions to the rapidly expanding Saudi sports market, unlocking new avenues for fan engagement, digital transformation, and long-term commercial success.

We are excited to work alongside Patrick Barrett and the exceptional ECAL team to bring this innovative technology to the region. A special thanks to the Australian Saudi Business Forum (ASBF) for their pivotal role in facilitating this partnership, reinforcing their commitment to enhancing trade and investment opportunities between Australia and Saudi Arabia. This is just the beginning—watch this space as we continue to drive innovation in sports marketing across the region!